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I'm Sam, and...

I am a deeply philosophical designer with an optimistic outlook on life and our existence as humans. My interests lie in pondering upon big, controversial, and challenging questions in order to explore and design Humanity's positive and ethical evolution through technology.

I love writing about ideas, future technologies and experiences on Medium, and have been published in the Mac O'Clock publication, and the AR/VR Journey publication. I've recently been approached to write XR-centric articles for a company aiming to revolutionize the real estate industry through the owning of virtual land in the Metaverse.

A few years ago, when dreaming about what my ideal job would be, I came up with this role that I called the Chief Experience Executive (CEE). I've just recently started hearing about an up and coming executive role called Chief Experience Officer (CXO). Is this meant to be? I really hope so!

Reach out to me and let’s grab a coffee for some great conversation! Stay safe! 

Scroll down to see what I've experienced

My Experiences



January - April

UX Design Full Time Bootcamp at BrainStation


December 16

Guest Alumnus at OCAD U Final Critique - IxD Course

February - March

OCAD University Marathon

January 6

Google UX Design Panel


November 26

Toronto Startup Convention